Credit Report Guidelines
The Federal Trade Commission has issued new standards in regards to promoting Free Credit Reports that may effect how your promoting online. EWA would like to explain to you how these rules and regulations will effect your business online. Please note: we are not lawyers nor internet cops, this is just breaking down the official document released here in lamens terms.
As of April 1st, 2010 all marketers must stop using any creative, email subject line, or marketing content that contains the words "free credit report" without the following notice:
- If "free credit report" is used in the advertisement, the advertisement must include a large and prominent disclosure across the top of the page, in plain text parallel to the other text of the advertisement, and inside a box with a solid color background with high contrast from the original webpage.
The text of the disclosure must read as follows, with both FTC.gov and AnnualCreditReport.com as live hyperlinks:
THIS NOTICE IS REQUIRED BY LAW. Read more at FTC.GOV. You have the right to a free credit report from AnnualCreditReport.com or 877-322-8228, the ONLY authorized source under federal law.
With the new restrictions in place it will likely lead to enforcement from the FTC. EWA cannot review or give further advice on landing pages used by our affiliates to promote products. Be safe and don't get made an example.