Advanced PPV Target Building & Niche Selection
Today's guide is on Advanced PPV Target Building and Niche Selection. EWA dropped a PPV guide previously explaining to you how to turn ROI building lists and mailing. After the immense success of that guide we decided that we should focus more on training our affiliates with contextual traffic sources. Before you even start developing your target list and testing, you need to step back and figure out your angle. Most affiliate marketing is centered around 10 verticals so the competition is insane.
If you want to succeed in PPV you need to pick a unique angle and build your keywords and landing pages around it. Don't bother trying to promote the same garbage everyone else is trying to do, it won't be worth your time. If your going to push weight loss, don't copy the same landing pages as everyone else is running. Try targeting smaller demographics and build your landing page it (ie: single moms, hispanic, women in college, etc.) Don't run a ringtone offer targeting generic keywords like “ringtones”, build a campaign targeting music artists with graphical landing pages built around them. The point I'm getting at here is that if you get on TrafficVance or MediaTraffic and target the most basic obvious terms you are not going to make money. The downside of picking a very specific angle is that you will get less traffic meaning you will have to work harder building targets. Money doesn't come easy!
Now you have picked your angle, it's time to start building out your target lists. My absolute favorite tool for building out PPV campaigns is Quantcast and notably the Quantcast Media Planner [LINK]. After signing up for an account, fill out the relevant demographic info you are looking for and be sure to use the category option. When you go through this list I guarantee you will pull out a ton of gems that will work with your demographic. Once you get the list, break it down and then prioritize a testing order. The more niche appropriate targets get prioritized while the larger sites with broader demographics are put lower on the list.
After sorting through the new targets, generate a keyword list using your favorite keyword tool is. Enter the keywords into Google and start pulling the URL's one by one. We generally go through the first 5 pages and pull almost all the results from any relevant keyword. URL's almost always work better than targeting broad keywords. Another great way to build URL's is to take the Google result URL's (ie: http://www.google.com/search?q=ewa+network) and plug them into your target list. When searching, look on the bottom and you will see the “audience also likes" section and pull all those URL's too. When you think you have enough URL's, keep building more. The most profitable contextual campaigns have hundreds of URL targets.
