Building Credit Report Landing Pages
When you build credit report landing pages, the best style to use is an advertorial traditional format. People don't think that you can use these formats for different types of offers outside the nutraceutical vertical, but use you absolutely can. Our landing pages usually involve the entire "whole truth exposed" or "credit report scams exposed" format. This format has been used for year; I remember I started doing it in 2008 with weight loss offers myself. The whole concept of it is reverse psychology, grabbing their attention and explaining exactly how it's not a scam. Using a bold, red headline will grab their interest right into the page and plug the user in to read more.
Start off explaining the benefits of getting a credit report and knowing what your credit report is. Having a good credit score can mean huge differences in your mortgage rate, your car interest, insurance premiums and a whole plethora for a of other reasons. These credit report offers make it really easy for consumers to find out what their score is, and keep them informed if there are any changes going on. Credit reports also dominate because there advertise on television almost everywhere, every night, and on every station. Half the advertising and branding job is already done for you by the time they reached the page.
With today's economy, if you have a poor credit score you are going to be screwed out of thousands of dollars in high interest rates. If your score is low, you won't be able to buy a house or get a car at a good decent rate. You can utilize these factors as the fear element, playing up the emotions of consumers. You should also explain exactly what a credit score is and how it's calculated. Some people don't even know what it is in the first place, or they would probably be getting it for free from the government. You have to realize the type of audience they are actually advertising to, they're not the smartest people in the world - obviously. Credit scores are generated by 3 different agencies that factor in payment history, amounts you owe, the length of your credit history, the types of credit used, and any new outstanding credit you have.
You can go on and explain each of the points I listed above for even further explanation to the consumer. By explaining every single element, you're building trust with the consumer. You can also utilize fear is when you go through these points. For example, payment history includes the number of accounts paid, number of negative accounts, the total number of past due items, delinquent accounts, how long you been past-due, and when was the last time you made a past-due payment. There are so many angles and ways to attack just the first point - it should be easy of you to think of a couple examples of blunders people make. I've personally made simple mistakes on my credit that cost me valuable score points, and I've used my own personal examples in adcopy.
In regards to factoring how much you owe, the criteria is: how much you owe and the types of accounts that actually have outstanding balances. How much revolving credit you have at any given time. The amounts that you're actually paying in installments or based on original balances. And finally, the number of 0 balance accounts. You can target entirely different demographic by playing on the length of the credit history aspect. For example, people that haven't used credit have usually poor credit scores. So you can target the younger demographic, and suggest that they get their credit score so they will be able to buy a fancy car or whatever they really want. I've done landing pages that target all different types of age groups and demographics: from young adults to Hispanic to Black single mothers. Virtually everyone needs to know their credit in this day and age.
You should also include what the differences between a good credit score and a low credit score is. The range that credit scores usually go between is about 350 850. The lower the score, the high-risk client you are. If your score is low you get higher rates on interest which could account for thousands extra paid out that, if they had gotten this credit score service in the first place, they would never had an issue with. A higher score is usually in the range of 700. As you decline down that scale, the higher the interest rates that you're going to get.
After you explain what a credit score is, how it's factored, the differences between a good and low credit score, and how it's calculated; it's time to close the deal with the two-step credit score process. By utilizing 2 credits were offers, you're able to actually get the ROI that you need when bidding against other free trial verticals that utilize the same method. The great thing about this pretrial niche is that you can target demographics that are less than desirable of all the other types of offers. In addition, each credit report service offers different types of services and monitoring - just pull the benefits of each! The trials cost for most credit reports are usually a $1.95 to the consumer, and most importantly: they actually contain good value to the consumer.
