Creating Profitable Dating Landing Pages

A pretty tough question: Do you need a landing page to promote dating offers? The truth is, sometimes landing pages are required, sometimes they aren't required. They are required when you want to get the users info, or build a list. They can also be really useful if you are trying to give freebies or if you are giving them more information about the particular product or service. As you know, dating is a huge vertical; we see crazy numbers every single day. Offers convert really well, in upwards of 10% and are normally stable. Almost 99% of dating offers are direct linked. But what if we build a landing page for those offers?

• The Headline:
  If we build a landing page, the landing page should have more information as to how the user can sign up, what the benefits would be. Put it on their face so that they know exactly what to do! I prefer to put a picture of an attractive girl, some cheesy lines below the pic and I tell the user that he should sign up to that particular site to be able to chat with girls "like" her. I use the word "like" because there is a chance that things might bounce if we say that the very same girl is available.
• The Text:
  Also, if you are looking at general dating, I suggest that you use emotional lines. Lines that capture the user's eye and also lines those mean a lot. Quotes from a famous movies work well, you might want to ascertain the fact that the couple in the movie ended up "happily ever after". If the couple in the movie ended up in a catastrophe, you can imagine what your conversions might be! If running on Facebook. you could also try to use Facebook's logos and fonts. Sometimes it helps with conversions as people think that it is a part of Facebook., but sometimes it puts an end to converting traffic.
• The Picture:
  Choose your targeting well; make sure that the girl in the landing page reflects the age group you are targeting, you don't want to have college girls for people over 40 and you certainly don't want 40+ women for an ad that targets 23-26 males.
• Call To Action: The final call to action button is very important, I suggest that you use two variations. One would be a call to action button that is totally out of line, the other would be one that looks pretty much similar to the website and feels like a part of the website. Frankly speaking, I've seen conversions in both cases, you just have to test the offer with the landing page and then decide.
• Split Testing:
  Always split test variations of the landing page, and most importantly don't change more than one item, a simple change can make a big difference!

Landing Pages (LP's) are often times the difference between a winning and losing campaign. Using an LP can dramatically increase the number of users likely to convert than direct linking. There are countless things to change in a landing page, and often times the least visible changes make the most difference to the visitor. Changing the buttons, split testing images, checking the competition, the layout of the page, and determining when it is necessary to use a landing page are all important things you need to know to be successful with LP's.

Often times dating works best with direct linking, but you can throw in an angle and target your audience specifically (especially on PoF), for extremely high conversion rates. For example if your adcopy is catered to heavier people, you can include this on the landing page before the offer page, and then there is a much more seamless transition between the adcopy and the lead. One thing to remember about landers is to split test every single element of the lander with something else. Almost every single niche, including dating, can use landing pages to drive extra revenue. Even if you're at your highest CVR% ever, there is always room for improvement.