Finding the Right Demographic for Social Traffic

So you have your offer in sight, and you are ready to get going with some actual marketing, right? The next step in your journey is to research your demographic. The best part that Facebook and Plenty of Fish Ads holds for affiliate marketers like yourself is its ability to serve up highly targeted, focused ads that are more likely to get you the quality clicks that get you the profits. The Facebook advertising platform does this by analyzing all sorts of data its users offer up in their usual, every day activities on the site - age, location, personal interests, income level, educational background, and a whole lot more.

Now, finding the correct demographic for your offer is one of the most important part of building an advertising campaign. Instead of just randomly shooting in the dark, it's best to build off of some real data using various tools online. This makes your job much easier, but you must first figure out who that person is so you can direct your ads towards them and have the best possible chance of making some money.

You will probably have some idea of your demographic right away, because the target audience for most deals is pretty common sense. Using that common sense to determine demographics is sometimes referred to as "profiling." For example, if your offer is related to horescopes, then you are going to want to target women. There are certainly many men out there that are interested in horescopes, but overall, more women are going to sign up to the offer. Even though most offers demographic is obvious, the most profitable campaigns including lead gens, auto offers, health offers, and international offers sometimes requires a bit of assistance. Keep your basic demographic idea in mind, and then go deeper. There are several easy ways you can do this:

• 1. Use Quantcast

  This free tool helps you research demographics by easily organizing real user data. Simply plug in the URL for the offer you are going to use, and it will give you a detailed analysis of the people that visit that website. Lets try to take a look at Cupid - a popular dating service with several different versions and countries available. When you end up on QuantCast.com, type in "cupid.com" and press the button find, then scroll down to the bottom and you should find something that looks like this:

  

  Note: Some of the bar charts have a solid bar that ends with a dashed bar, that means that this website has "above normal" amount of people in these demographics. For example, Cupid.com has a huge demographic base of 35-49 year olds that is outside average for similar sites.

• Compare your results to Google AdPlanner

  Google AdPlanner is another free service that helps you build more valid data for building profitable campaigns. This is another easy tool that will help you target what customers are more likely to visit what offers you provide. It's always good to gather data from both, and compare it to your own intellect because technology is not always the most accurate way to make campaigns.

Once you have your demographic information down, it's time to move on with creating your campaig.. Keep your information safe, and make sure you continue to do research as you go on, since trends change. Also note that it's very profitable to profit in demographics that don't get a lot of traffic by microtargeting your campaigns, keeping with the trends someitmes gives you more competiton than is needed!