International Dating Reference Guide


We keep pushing international dating onto you guys so we decided to make the job even easier for you by sharing our top countries to promote in. This guide is a bit different than our traditional guides because it is meant to help you spot the market opportunities out there right now. To help you calculate the top profit potential we're going to share some of our top EPC dating deals along with other relevant data. When promoting dating campaigns don't be so one-sided, try targeting females too - it's easy money. Note: the CPM's are not what you will actually pay, it's just a metric to help you scale across new countries.

Contact your account manager for specific campaign suggestions for the countries below. Top converting offers change day to day and running the best offer can determine how much profit you make.

Australia (AU)
Population: 500,000~
Suggested Bid: .22-.25c CPM
Pros: Easy port of USA campaigns for extra money.
Cons: Small market means big competition because its so easy to move over campaigns.

Denmark (DK)
Population: 110,000~
Suggested Bid: .40-.45c CPM
Pros: Huge CPA for an international country, flexible with payout.
Cons: Big competition - be sure to use the app install if advertising on FB.

France (FR)
Population: 1,200,000~
Suggested Bid: .18-.23c CPM
Pros: Cheap traffic, huge CPA, 21+ demo offer, low competition, large demo.
Cons: Your not running this offer now.

Greece (GR)
Population: 210,000~
Suggested Bid: .07-.12c CPM
Pros: Dirt cheap traffic
Cons: Low CPA

Ireland (IE)
Population: 105,000~
Suggested Bid: .20-.25c CPM
Pros: English speaking, high CPA & very easy to port campaigns over.
Cons: High competition, small population.

Norway (NO)
Population: 210,000~
Suggested Bid: .36-.43c CPM
Pros: One of highest CPA's for INTL dating.
Cons: High competition.

South Africa (ZA)
Population: 250,000~
Suggested Bid: .20-26c CPM
Pros: English speaking, high CPA
Cons: Expensive CPM.
Belgium (BE)
Population: 115,000~
Suggested Bid: .11-.16c CPM
Pros: Rare CPA offer so competition is very low, unsaturated market.
Cons: Only about 50,000~ singles to match 30+ demographic

Finland (FI)
Population: 70,000~
Suggested Bid: .18-.23c CPM
Pros: Cheap traffic + Huge CPA = Massive ROI
Cons: Small population, not scalable.

Germany (DE)
Population: 570,000~
Suggested Bid: .25-.30c CPM
Pros: Large population
Cons: More competition than other markets.

Germany (DE)
Population: 1,200,000~
Suggested Bid: .10-.15c CPM
Pros: Insanely large demographic & population
Cons: Ultra low CPA, requires optimizing to get profitable.

Italy (IT)
Population: 1,290,000~
Suggested Bid: .09-.14c CPM
Pros: Huge population and less competition
Cons: Lower CPA in comparison to other European countries.

Poland (PO)
Population: 130,000~
Suggested Bid: .12-.17c CPM
Pros: Cheaper traffic and little competition
Cons: Super low CPA, requires optimizing to get profitable.

Spain (ES)
Population: 550,000~
Suggested Bid: .16-.21c CPM
Pros: Large population and affordable bids
Cons: Lower CPA

There is no reason why you shouldn't be running these offers in addition to your US, UK, and CA campaigns. Duplicating campaigns into dif

This guide has been archived from our network emails. EWA sends out new guides every week explaining how to run certain niches and specific traffic sources.