Optimizing Landing Pages
Landing Pages (LP's) are often times the difference between a winning and losing campaign. Using an LP can dramatically increase the number of users likely to convert than direct linking. There are countless things to change in a landing page, and often times the least visible changes make the most difference to the visitor. Changing the buttons, split testing images, checking the competition, the layout of the page, and determining when it is necessary to use a landing page are all important things you need to know to be successful with LP's.
Your goal is to keep the user from 'bouncing back' or immediately closing the page after they have clicked it. This usually results from the user believing your page is a nuisance, or because they have seen the same page a hundred times before. A stale landing page will have much less conversions than something fresh and new to the user that they haven't seen before. You can make small changes like adding different Call to Actions. These buttons, although small, make some of the biggest differences between pages that work and pages that just drain your bank. There are many services online to help you make buttons if you're not the best at Photoshop. The best success we have in-house is with the orange and yellow CTA's with rounded corners, that say 'continue, start here, or sometimes start your free trial.
You have to be careful not to use copyrighted images on your landing pages. Companies that copyright images online often scour the internet looking for pages that violate their terms in order to sue for a profit. The best way to do this is to purchase your photo's or use photo's you took yourself. The speed of the host you're using will determine how fast your landing page loads for the user. If your page is stuck loading in some areas for over 3 or 4 seconds you will lose out on most of your sales. It's almost always worth it to pay the little bit extra for lightning fast hosting.
Often times dating works best with direct linking, but you can throw in an angle and target your audience specifically (especially on PoF), for extremely high conversion rates. For example if your adcopy is catered to heavier people, you can include this on the landing page before the offer page, and then there is a much more seamless transition between the adcopy and the lead. One thing to remember about landers is to split test every single element of the lander with something else. Almost every single niche, including dating, can use landing pages to drive extra revenue. Even if you're at your highest CVR% ever, there is always room for improvement.
If you're not advanced enough, just communicate with your account manager to learn about the offers that work best direct linked. If you're already rolling in some profit through your direct linked campaigns, it may be time to learn how to make landing pages. The easiest way is to commission someone to design it for you, enter in the copy writing and boom - you're done. Although this works, it still very much limits your own growth as an affiliate. EWA always tries to push our affiliates to the next level, and we highly suggest that you learn how to use a WYSIWYG editor such as DreamWeaver. By learning the new software, it will allow you to make rapid and quick changes that landing pages often need without having to wait on flaky designers. The only way to achieve greatness is to step out of your comfort zone, challenge yourself continuously.
