Plenty of Fish Guide
The Plenty of Fish advertising guide... much anticipatable and delivered a day late (I hate deadlines). EWA has been promoting on POF for awhile and we want you guys to get on it NOW as there are HUGE profits just waiting for you. You can signup for their self serve program here - they don't require a minimum deposit so you can pay as you go.
POF currently has inventory in United States, Canada, Australia, Ireland and United Kingdom. US has by far the most volume but there is still good inventory in CA and the UK. Internally, EWA is having the best results with the UK inventory and we highly suggest trying that inventory out with any of our campaigns (especially dating, downloads, and game offers).
For people that have already promoted on Facebook they're going to love this new platform! The ad format is very similar to FB's and as a general rule, any campaign you have working on Facebook can be exactly ported over to POF with no changes and it will convert just as well if not better. If you take nothing else away from this guide its that your leaving money on the table if your not porting your campaigns over from FB.
Below are the targeting options that are offered on POF and not offered on FB, along with a few campaign hints on how to utilize them to the fullest. When promoting using the new targeting options. Cater to the audience that your working with and build ads around it like you would for age demographic targeting.
| Targeting Option | Description |
|---|---|
| Gender | Although this is offered on FB, its important to note that POF has way more males then females. Plan accordingly. |
| Education Level | Unlike Facebook, this targeting option actually works. Any of EWA's education offers can be pushed using this. Build adcopies around the demographic your targeting to convert better. Direct linking on education campaigns works just fine. |
| Ethnicity | This is by far the most powerful targeting option out there. Build campaigns and landing pages about the likes of various ethnicities. We have several niche dating campaigns (asian, black, latin) - but the most powerful way to use this is to build your rebill landing pages around the specific ethnicities Internally, we're having great success with Google cash offers. |
| Religion | Niche dating campaigns work amazing for this! We have over 50 dating offers including offers targeted at Christians (True Christian Singles) and Jewish (JDate) people - you'll get HUGE conversions from it. Make adcopies based around the religion your targeting. |
| Marital Status | I'll keep it as blunt as possible: married people love affairs. You can also build rebill landing pages around people that have a husband or wife, especially health offers. |
| Profession / Income | If your promoting biz opps or various rebill's, remove people earning larger amounts of money - they're usually a bit smarter. People with lower incomes want to make quick money online, so promote accordingly. |
| Has Children | Change your LP's / adcopies to reflect - something like "Moms Work at Home", "Dads Work at Home", etc. There are also various CPL's that cater specifically to Mom's and Dad's you should consider promoting - simply contact your account manager for the top converting targeted offers. |
| Body Type | This is a very powerful targeting option that you can build entire campaigns around (weightloss anyone?). Also - an interesting note: BBW dating is the fastest growing dating niche on the internet and we've already had great success promoting BBW dating niche campaigns on here. |
| Car | We made special landing pages with emphasis on cars using this (think: biz opps). You can also diversify and try promoting short form car insurance CPL's. |
| Height | Surprisingly you can build pretty good campaigns around this - remember, short guys need to compensate somehow, right? They need to either get ripped (male rebill's) or will go to further lengths to find a girlfriend (dating sites). |
| Smoking Habits | eCigs, anyone? Quit smoking or alternative smoking rebill offers work great with this specific targeting options. |
Overall, POF is definitely an easy traffic source for affiliates to get into. Don't just bring over a basic muscle building / female diet ad because your going to be disappointed. The more creative you get with the targeting options, the happier your going to be with your ROI. And of of course, you can't go wrong with dating campaigns - its like throwing a life vest to a drowning man.
