Promoting Credit Reports via Media Buys
Credit Report offers are great because it's one of those niches that intrigues interest, almost everyone wants to know their credit score, regardless of ethnicity, and age. Media Buys are the best way to reach a huge audience on the internet, and media buy placements have the advantage of showing up on anyones computer, not just those with AdWare (us marketers call it adware, not spyware - of course) like PPV does. You'll be doing a lot of split testing with Banner sizes, Landing Pages, and Targeting. The payout, volume and the stainability of credit report offers truly make this niche one of the best online.
Picking out the best offer for your landing page is one of the most difficult things to do with Credit offers. Depending on the advertiser, the page may say "free trial", "free credit score" or charge a price, $1, to $5. If the page lists that the cost is $1, but your landing page insists it is free, then your audience is going to be confused leading them to most likely not participate. One of the easiest things to control on your landing page is the fluidity between it and the offer page, so make sure you do that correctly. Also it's a good idea to borrow elements from the offer page to use on your landing page. For instance, having the same style color scheme and layout on your landing page and on the offer page will make for a much more fluid transition.
There are many different media buying exchanges online, as well as an endless amount of sites to get a direct site buy going. If you want to concentrate on building a relationship with one ad server, we suggest Advertising.com. They sell most of the unique media buy traffic on the web, and most other engines simply re-broker their deals with the un-purchased traffic, or remnant traffic. The way to avoid this is to go straight to the source, at Right Media, or Advertising.com, you can get served whatever kind of traffic you wish to pay for. After you've decided on your traffic source, it's a good idea to try all of the display placements they allow. Sometimes 300x250's are best, sometimes 728's, and sometimes banners at the footer are most cost effective than banners on the main page. You need to split test and experiment with all of your banners in all of the allotted places in order to make sure you're not missing out on a really good placement just because you don't think it will work well. While it's true that most of the times you'll want a banner that gets higher exposure, you're only hurting yourself by not split testing all options. Also you should give the retargeting, and keyword targeting a shot, as well as experiment with timed departing if the server allows.
On Media Buys, Credit offers can be direct linked (in the right circumstance) but a solid landing page is definitely preferably on an offer like this. If you need some ideas to get your feet wet, I highly recommend doing some initial research on your competitors prior to getting started. Especially when doing media buys for medium/high payout offers, you want to give yourself every advantage you can before you invest your initial test money. Use competitive analysis services like WhatRunsWhere to do research on competing credit advertisers and find out what banners are working best for them, where they've been running, and for how long to give you an idea of if it's a profitable placement and where to get started. Be aware of the demographic of your site as this can affect what you want on your banner (i.e., don't have an image of an old white lady if you're running this on blackpeoplemeet). It's important to understand where and how long placements have been up, it will give you insight on how to attack this vertical via media buys - both using exchanges and with direct reach outs.
Similar to other trial offers, it's best to build your landing pages around the demographic or angle that you're trying to target. With media buys, you usually don't get as much control over this but you can research where your placements are going to be and tailor landing pages around that. Convince the consumer the necessity of knowing their credit report through adcopy, get creative - you can play with emotions to make this niche work. Whenever promoting any trial offers or credit report offers, be sure to follow our Endorsement & Testimonial Guidelines and Credit Report Notice. It's better to be safe than sorry in todays internet hustles, and you can make huge money off this vertical doing it the right way - because our internal division does every day.
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