Promoting Dating Offers on PPV

One of the strongest methods of promotion is PPV (CPV) Traffic. The best thing about PPV is the low cost, paired with the high traffic volume, and easy diversification. PPV is a great tool, and we think too many people have tunnel vision with continuity offers and lead gen - there is just so much more potential with this traffic source.

One of the best ways to utilize PPV is through dating. Promoting dating on PPV is a little bit tricky, but very profitable if you get it working. The trick is to first build a lander around the site you're going to be promoting. Let's start with a niche dating site like: Real Mature Singles. Also we will need to find another site, like PlentyOfFish or True.com, to target on PPV. The website we are targeting is the site that our lander is going to pop in front of via our PPV service. Let's choose True.com for this example.

Now that we have our promoting site and our targeting site, focus on the fact that the users are all over 30 years of age on the promoting site, and build a landing page targeting that older audience. Put up a couple of pictures, a good border, and an inviting button, and add a few bullet points. The goal here is to prove that Real Mature Singles is a better option for people of this 30+ age group than True is. You're trying to make True.com users now sign up for RMS. Some people even add in both website names when making comparisons. Save your lander and change the colors and the website name around to target many sites with a unique lander for each.

Use this comparison site method with any type of niche or generic dating offer, just make sure you are modifying your page(s) accordingly for each website. Another thing that some people do is they target the URL of the user after they have logged in. It's an attempt to get people who already have accounts over at the target site. This is very effective if done correctly, and you can target surprising well using niche dating offers.