Promoting eCig Offers Guide
Me, being a smoker, I will never try and e-cigarette. I don't know why, but I just really enjoy the taste of burning menthols throughout the late nights I endure. But, that does not mean that there aren't enough consumers and smokers out there willing to try something new. This is a relatively new product that many people still don't know much about, so it makes for the perfect audience. Smokers get sick of all the negative aspects of smoking normal cigarettes. Use traditional advertorial rebill landing pages for this niche. You can promote these offers on AdBlade, AdSonar, PoF, Pulse 360, and several other traffic sources directly. If you can get ads through Facebook, this is a pretty strong campaign on there as well as long as you use keyword targeting. If you're a pro on Plenty of Fish, they have targeting specifically tailored towards smokers - if they smoke, they poke - right?
According to some studies, electronic cigarettes actually are more healthy. If you can locate these studies you can definitely reference than in the landing page. Be sure to add a source to the articles and make sure the articles are actually real, you don't want to get into any trouble do you? With all the carcinogens and chemicals that cigarette companies are putting into their tobacco products nowadays, this is an easy angle to play on. If you look throughout the Internet, there are plenty of examples of studies that were done on the cigarettes that prove that they actually are more healthy. In United States alone over 700,000 smokers have used these products. Use strong words like, "carcinogens" and "cancer" on your landing pages to instill fear.
A real benefit that you can play on is the fact that the cigarettes don't actually smell. One of the most annoying things about smoking is the smell that he carries around on your clothes, car and other objects. For guys or girls that have a significant other, this may actually be a more viable option if their partners are not a smoker. You can also play on the entire "closet smoker" angle - individuals that hide the fact that they smoke from everyone. There are also the benefits of no tar, carbon monoxide or ash that derives from using these new eCig's.Another benefit is that they get the same amount of nicotine as a traditional cigarette but it costs far far less. In some states and cities, cigarettes cost as much as $10 each. In this economy, consumers need all the money can save. Expound upon this benefit in your traditional landing pages, it will save consumers and smokers a lot of money. Most smokers smoke about a pack a day, with E cigarettes they could save literally thousands of dollars a year. That is huge money to anyone.
After you've listed all the benefits for the eCig campaign, it's time that you list the afford ability to the consumer. The best thing about these offers is that it only costs the consumer an up front shipping charge usually less than $4~ (in some cases as little as $1.95). After you've listed all these benefits, it should be a sure sale to them! We usually put the up front cost of the product, any coupon codes, and a strong call-to-action button at the bottom of the landing page to close it.
When you think of all the benefits together, you can build a real landing page with relevant information for smokers or perspectives! It's really just pure pure ad copy writing. If you take a little bit of time, sure, but it will be worth in the long run - I guarantee it. We just loaded up a new free trial the cigarette offer earlier, and it's ready for you to start rocking out. If you need access to private traffic sources hit your account manager up. This campaign will take a couple hundred dollars of testing to figure it out and split test accordingly, but it will be well worth it in the long run.
