Promoting Grant Offers Guide
Grants campaigns are some of the best offers in the entire industry. I believe this mainly because of how long these offers have been running strong. With every niche in this industry there are always growing pains and the industry often changes overnight, however grants campaigns have proven to be one of the very few high payout CPA offers to stand the test of time and versatility. Grants offers have been run primarily on media buys and through PPV, as well as mailing through these sources.
Media Buys are a good way to get extra volume on your grant campaign. They do not always convert extremely high but if you can get a direct site media buy for cheap this may be the most profitable way about it. The key to a good media buy campaign is a cheap placement and a good landing page. No matter how good your banner is these do not convert direct linked. Media buys are good also because you dodge the restrictions that many PPV networks have not allowing grant promotion.
Running Grants campaigns on PPV networks has to be the best way to get volume for these campaigns. However many publishers have been doing this for years, so how do you break into this market? While it's true that some of the main PPV networks do not allow promotion of grants, there are a couple ways around this. First of all many tier2 traffic networks will allow you to run grants, yet if you wanted to run on TrafficVance this does not mean you are out of luck. If you promote on tier two networks, use traditional landing pages and basic demographic targeting. Write the adcopy of the landing pages towards the demographic that you're hitting. We wrote a ultra-informative demographic targeting guide for PPV that is a must for any marketer using it. If you're trying to hit grant deals on TrafficVance, the best way to do this would be through EMail promotion.
Mailing these offers is the best way to get them to convert. A good mailing campaign cannot be beaten as far as conversion rate and cost. Our top publishers are able to get EMail opt ins between 15 and 30 cents a piece, and these clicks convert at 5-10% any day of the week. If you have the time and patience to set up an iContact campaign this would be your best bet. This also gets you through the restrictions that many ad services have restricting grant promotion. They key to mailing promotion would be the soft sell. This requires a lot of patience and a lot of information sent to the user in-between your mailing ads. Please contact your AM if you wish to set up a mailing campaign and they can help you with the soft selling angle. We've developed an entire EMail marketing guide for PPV as well, simply contact your account manager for access to it.
When you build landing pages for these offers, write adcopy that will appeal directly to the demographic that you're targeting. Persuade and sell the offer to them, speak like them, and relate to them. Keep in mind, always be sure to follow our Endorsement & Testimonial Guidelines when making landing pages for this niche - it's better to be safe than sorry when promoting nowadays!
