Using Keyword Targeting on Facebook with Dating

Using Facebook Ads is a double-edged sword as many of you already know. Like with anything in life, you you have to push the limit to actually make something work. If you push it just enough, you'll get rich. If you push it too little, you won't make any money. If you push it over the top, you'll be in the Facebook group asking how to get your account back. It's an annoying battle, but like they say - money doesn't come easy and if it came any easier everybody would be doing it. I remember the days when I could put an ad up that simply said, "Want a Girlfriend?" and I would bring in money. Those days like that are obviously over now, but all that means is less newbies and more money for the people that are willing to put the time into it. It's an uphill battle, but I assure you: it is well worth it.

Dating is one of the biggest and most profitable verticals for EWA affiliates because it is stable, scalable, and easy to start off with. There is a never ending supply of single people out there, and a never-ending supply of people in relationships interested in being single. We have affiliates that have been pushing volume in the range of $X,XXX/day for years now with relative consistency and stability. Internally, dating is one of the most important aspects of our business and the backbone of the stability that we need in order for for our affiliate marketing to remain in business for the long term. I started promoting SinglesNet back in 2005 and I've never gone back since then. It's becoming more and more normal for people of all ages and types to utilize dating sites.

For publishers that have no experience with dating, or ran some other type of vertical like lead generation, trials, mobile or anything else - it's a must that you take a little time to at least experiment with the dating niche. I know some of the bigger and more experienced affiliates look down on dating campaigns because of the lower CPAs and the amount of people that run them: but I don't think 10,000 leads a day on True.com is much of a joke.

Anyways, enough with the mumbo-jumbo and promotion. Let's get straight to the meat and potatoes of this guide here. One of the best things about utilizing keyword targeting with dating campaigns as it it allows you to hit demographics and groups of people that would have never normally been exposed to dating acts. It also allows you to target your ad copy specifically around the likes of individuals on Facebook thus increasing the conversion stressed equally. We have campaigns in the broad dating category that are so huge for our network that it's a must that you get in now, but in some cases it's too difficult for beginners to get in because the veteran dating publishers are hogging all the volume. Keywords allow you to breath without getting into bidding battles that eat up your ROI.

With keyword targeting, it allows you to laser target your audience and increase the CTRs and CVRs of your ads. For example, you can target various Apple keywords and build dating ads around individuals that are fans of Apple computers. Be witty with the ad copy, you can utilize things like, "iLove Men.", "iChat With Me", and "iLove your iDevice". As long as you play, even a little bit off the keywords your targeting, you'll increase the CTRs of your ads. Also by playing up the keywords you are targeting you will have increased approval rates of campaigns. Keeping the bodies / titles of your ads simple and short is usually best; nobody cares to read long essays about dating sites.There are plenty of angles like this to choose from, people like various things like biking, technology, games, sports , sports teams. Use your head, get ideas and bank big, just remember the three simple tips:

• Find an interest and use relevant And in an and him asuse keywords to target those interests.
• Depict the interests in your picture.
• Flow along with the headline and ad copy